- Advisor Advice: How Do I Get Leads to Return My Calls? What Issues or Topics Seem to Resonate With Them?
Finding ways to re-engage with prospective clients can be one of the bigger conundrums we face as advisors. In an industry where non-market growth can be difficult to achieve, the last thing we want to do is accept that a lead has slipped away. But what if we could encourage prospects to reconnect without feeling… read more…
- 5 Common Complaints You Can Avoid as a Financial Advisor
In a perfect world, advisors serve a client base that’s loyal, engaged and beyond satisfied with the services they receive. In reality, it’s not unusual for advisors to receive a complaint at some point during their career. Some of the most common financial advisor complaints stem from poor investment performance, high fees and lack of… read more…
- Why Financial Advisors End Up Quitting, and How You Can Avoid It
Working as a financial advisor can be stressful; sometimes you might feel that you’re constantly juggling multiple tasks and clients. Online searches for phrases like “Why I quit being a financial advisor” or “Should I quit my job as an advisor?” turn up plenty of firsthand accounts from professionals who walked away from their role… read more…
- Ways Financial Advisors Can Follow Up With Potential Clients
Lead generation is critical to your long-term success as an advisor, but getting a prospect into your sales funnel is just one part of the picture. Once you make first contact, it’s time to begin nurturing that relationship so you can convert prospects into clients. Knowing how to follow up with a potential client –… read more…
- 100 Fastest Growing RIAs – 2024 Study
As financial technology speeds up connections, expands geographical reach and increases access to financial tools, registered investment advisors (RIAs) must innovate and act quickly to attract clients and manage growing assets. The field is becoming more competitive than ever, with the number of RIAs serving. clients in the U.S. steadily rising. In August 2024, the… read more…
- IUL Lead Generation Strategies for Financial Advisors
Indexed universal life (IUL) insurance offers benefits that make it a valuable product for financial advisors. Effective strategies for generating IUL leads include targeted digital advertising, educational webinars, and partnering with referral networks like CPAs and estate planners. Leveraging social media platforms and content marketing can also attract prospects interested in wealth protection and tax-advantaged… read more…
- 7 Marketing Tips for Independent Financial Advisors
Going independent can offer freedom, flexibility and unlimited earning potential, but it puts the pressure of developing a marketing plan squarely on your shoulders. Marketing for independent financial advisors requires some strategic thinking – and budgeting – to ensure that your efforts generate the most impact. If you’re newly independent or thinking of going that… read more…
- How SEO Link Building Can Help a Financial Advisor Website
A solid digital footprint that includes social media accounts and a professional financial advisor website is essential for growth-focused advisors who want to expand their reach and attract new clients. Search engine optimization (SEO) can make it easier for prospects to find you online, and building links is a key component of a sound SEO… read more…
- How to Value a Book of Business as a Financial Advisor
A financial advisor’s book of business — made up of the clients and accounts they manage — is one of their most valuable assets. Whether you’re looking to buy or sell a book of business, accurately determining its value is a crucial part of the transaction. We’ll review how to properly value a financial advisor’s… read more…
- What Opportunities Are There for a Financial Advisor Franchise?
There are many paths advisors can follow to go independent, and for some, the franchise model proves to be most appealing. Establishing a financial advisor franchise allows you to operate your own business under the umbrella of a larger, recognized brand. Franchising allows for freedom, flexibility and expanded earning potential for advisors who are able… read more…
- How to Build a Social Media Calendar as a Financial Advisor
Social media is one of the most powerful marketing tools, and allows financial advisors to connect with their target audience, build a loyal following and get prospects into their sales funnel. A good social media strategy revolves around creating compelling content and engaging with your audience consistently. That’s where a social media calendar for financial… read more…
- SEO Keywords Financial Advisors Can Focus on for Growth
You’ve built what you think is an impressive website for your advisory firm, but there’s just one problem: It’s not getting as much traffic as you’d like. That could be a sign you need to tweak your SEO plan. Short for search engine optimization, SEO influences how well your financial advisor website ranks in search… read more…
- How to Become a Qualified Financial Planner
Earning professional designations can enhance your credibility and potentially help you attract new clients to your advisory firm. Designations such as qualified financial planner (QFP) demonstrate that you have sufficient knowledge and training in a specific area, distinguishing you from other financial planners. If you’re interested in pursuing this credential, there are some specific requirements… read more…
- How Financial Advisors Can Build a Referral Network
Building a referral network is an effective way for financial advisors to grow their client base. Referrals often come from satisfied clients, but they can also be nurtured through relationships with other professionals, such as attorneys, accountants and real estate agents. These professionals often serve clients who may need financial advice, making them valuable sources… read more…
- 7 Topics for Financial Advisors to Consider for Their Blog
When crafting a blog, financial advisors should focus on topics that resonate with their target audience. Topics like retirement planning, investment strategies and tax optimization are always relevant, helping clients understand complex financial concepts. Additionally, addressing current events, such as market trends or changes in tax laws, can position the advisor as an informed and… read more…
- How This Financial Advisor Successfully Launched His Career With SmartAsset
TJ Tamura is still in the early stages of his career as a financial advisor, but he’s already learned a valuable lesson about converting leads into clients: focus on educating the client, not selling them. Tamura joined Capitol Planning Group in Sacramento, California, as a financial advisor and retirement planner in 2022 after exploring several… read more…
- How to Use Generative AI to Grow Your Wealth Management Firm
There are numerous possibilities for using generative artificial intelligence (AI) in the wealth management space, ranging from back-office operations to financial planning. Adopting generative AI for wealth management can deliver value through increased efficiency, time savings and reduced costs. Ready to grow your client base? SmartAsset AMP helps you connect with leads. Understanding Generative AI… read more…
- How to Scale and Grow Your RIA Firm
Scaling a registered investment advisory firm takes more than just strong portfolio management—it demands deliberate growth strategies across multiple fronts. According to the 2025 Investment Adviser Association, 68.5% of RIAs have less than $1 billion in assets under management, while nearly 93% have fewer than 100 employees. To grow, firms often invest in technology, refine… read more…
- How AI Notetaking Can Help Financial Advisors Better Serve Clients
Artificial intelligence (AI) is a transformative tool that’s seeing widespread adoption in many industries, including financial services. AI notetaking apps are one of the latest innovations that advisors are using to improve the flow of their meetings and better serve their clients. AI notetakers can save time, reduce errors and increase efficiency in your practice.… read more…
- Client Acquisition vs. Retention for Financial Advisors
Client acquisition and client retention are two sides of the same growth coin. For your advisory business to thrive, you need a base of loyal clients as well as a solid strategy for acquiring new ones. When you have limited time and resources to devote to growth, it’s important to understand how to strike the… read more…
- How to Get Certified as a Financial Coach
Financial coaching is all about helping people get a better handle on their finances and improve their relationship with money. Professional credentials are not a requirement for launching a career as a financial coach, but getting certified could give you a competitive edge. If you’re interested in a financial coaching certification program, there are several… read more…
- What Is the Financial Modeling & Valuation Analyst (FMVA) Certification?
Financial modeling certification is something you might consider if you’re interested in private equity, investment banking or a related field. The Corporate Finance Institute offers the Financial Modeling and Valuation Analyst (FMVA) certification to interested professionals who want to develop their modeling and valuation skills. Like other financial certifications, you’ll need to meet education and… read more…
- Comprehensive Guide to Certifications for Financial Analysts
The job outlook for financial analysts is fairly bright, with an estimated 8% growth rate through 2032. Obtaining professional certifications can enhance your knowledge and potentially boost your earning potential in a competitive job market. Evaluating the options for financial analyst certification can help you determine which credentials may prove most beneficial for you. Let’s… read more…
- Cyber Security Tips for Financial Advisors
Cyber security isn’t just something tech firms need to pay attention to; it’s important for financial advisors and the financial services industry, as well. Clients’ sensitive data is a tempting target for hackers seeking financial gain, making constant vigilance a must. Here are some cyber security tips that can help you build a solid line… read more…
- KPIs Every Financial Advisor Should Know
Key performance indicators, or KPIs, measure how well your firm is doing in terms of meeting goals. At a glance, KPIs can tell you whether your firm is moving in the right direction or veering off-track. On a deeper level, these indicators are helpful when it comes to developing strategic plans for the sustainability and… read more…