Email FacebookTwitterMenu burgerClose thin

SmartReads

Take control of your financial future.

Follow
Wait too long to convert while values are down, and that window closes, potentially costing you thousands in taxes.
Roth & Traditional IRAs

A Market Dip Is the Cheapest Moment for a Roth Conversion. Most Retirees Wait Too Long

Market losses typically signal investors to put a hold on big financial moves. But if you’re saving for retirement, a downturn could be one of the least expensive times to complete a Roth conversion. Missing this opportunity could cost you thousands of dollars in unnecessary taxes. Here’s why. Same Shares, Smaller Tax Bill The value… read more…

University of Florida, Albert Murphree statue.
Travel, Education & More

America’s Best Value Public Universities — 2026 Study 

A university degree is one of the biggest investments many Americans will make, and public institutions are often perceived as the most affordable path toward a higher education. But sticker price alone does not determine value. Outcomes can vary widely by school, meaning some public universities may offer stronger returns for students seeking manageable costs… read more…

Marketing

How Financial Advisors Can Leverage Client Testimonials in Their Marketing Strategy

Client testimonials can be a powerful marketing tool for advisors, but they remain underutilized. A 2025 survey of 500 investors conducted by Wealthtender found that 83% of prospective clients want to read reviews of an advisor before contacting them.1 Leveraging financial advisor testimonials could help level up your marketing efforts and establish trust before you… read more…

Marketing

Digital Marketing for Financial Services: Strategies and ROI

Digital marketing for financial services extends beyond investment advisors. Tax preparers, insurance agents and financial planners are among the professionals who can benefit from a unified marketing plan. Much of the advice shared online centers on the same set of tactics, but financial professionals who find fresh angles in the digital space may be better… read more…

Editor's Picks

A couple determining whether they need a CFA vs. CFP®.
Certifications & Licenses

CFA vs. CFP®: Which Do You Need?

Chartered financial analyst (CFA) and certified financial planner (CFP) are common certifications for individuals working in finance, namely financial advisors. These are designed to tell a client (or employer) that the holder has received education in certain types of financial… read more…

Clients meeting with an advisor from a wealth management firm.
Brokerage

6 Tips for Choosing a Wealth Management Firm

Wealth management firms are all different, with their own specializations and services. As a result, the process for choosing a wealth manager is a very personal one. Wealth managers work closely together with their clients to identify financial goals and… read more…

A fee-only financial planner doesn't earn commissions for recommending certain products.
Advisor Fees & Costs

What Is a Fee-Only Financial Planner?

If a financial planner, financial advisor or another type of financial professional is fee-only, that means they receive compensation solely from the fees clients pay for their services. They do not earn commissions for recommending certain products. A fee-only structure… read more…

Investment Property
Real Estate Investing

Why First Homes Could Be Investment Properties

If you’re young and looking to purchase a new home to live in, you may want to consider turning it into an investment property. While most people wait until after they’ve bought their first or second home to begin investing in… read more…

Data Articles and Studies

University of Florida, Albert Murphree statue.
Travel, Education & More

America’s Best Value Public Universities — 2026 Study 

A university degree is one of the biggest investments many Americans will make, and public institutions are often perceived as the most affordable path toward a higher education. But sticker price alone does not determine value. Outcomes can vary widely by school, meaning some public universities may offer stronger returns for students seeking manageable costs… read more…

Cost of Living & Taxes

Where the Down Payment Burden Has Grown Most

Saving for a home down payment has become a moving target. As rising home prices outstrip wage growth, the amount of time buyers may need to set aside enough money has changed sharply in many parts of the country. In some states, rising incomes have helped offset higher home values. In others, buyers may face… read more…

Two puppies travel in a car, peeking out the window with the U.S. flag.
Travel, Education & More

The Fourth of July Gas Price Burden

With the Fourth of July weekend approaching, millions of Americans are preparing to hit the road. Gas prices have fallen across the U.S. since reaching an annual peak on May 21, offering some relief before one of the year’s busiest driving periods. But both the extent of the price decline and the financial burden of… read more…

Data Studies

When it Pays to Work in Florida — and When It Doesn’t

Florida’s economy has a pull of its own, from tourism and health care to construction and finance. But does working in the Sunshine State pay more? After adjusting for regional price differences, occupational pay gaps can look different than headline salaries suggest. For some workers, Florida offers a meaningful pay advantage; for others, the same… read more…

You Might Like