- How Financial Advisors Can Ask Clients for Referrals
Requesting referrals can be a powerful and cost-effective way to generate new leads for your advisory business. If your clients are satisfied with your services, they can become a valuable source of ongoing referrals. The key to successfully leveraging client referrals lies in how you make the request. SmartAsset’s Advisor Marketing Platform offers financial advisors… read more…
- Great Books for Professional Stock Traders
Stock trading is something of an art and just like painting or sculpture, it’s open to interpretation. That’s reflected in the sheer variety of investment theories and strategies advisors utilize to navigate the markets. If you’re interested in expanding your knowledge to serve your clients better, there are quite a few books for traders you… read more…
- Average Salary for Financial Paraplanners
Paraplanners are professionals who work with financial advisors and financial planners in a support capacity. A career in paraplanning can be a stepping-stone to becoming a financial advisor or planner, as it can be an opportunity to gain valuable work experience within the financial services industry. If you’re considering this type of role, you may… read more…
- Life Insurance Marketing Strategies for Advisors
A sound life insurance marketing strategy is key for financial advisors who are interested in selling these products to existing clients or attracting new clients in the market for coverage. Advisors who tailor their messaging to specific life stages, income levels or family dynamics often connect more effectively with prospects. A mix of online and… read more…
- How to Get Annuity Leads as a Financial Advisor
To successfully expand a practice and increase annuity sales, financial advisors need a steady pipeline of qualified leads. Experienced advisors use a combination of strategies, such as strategic networking, targeted social media advertising, upselling to existing clients, fostering referrals and purchasing leads from reputable sources. A diversified, multi-channel strategy is often the most effective. However,… read more…
- How to Find a Financial Advisor Practice for Sale
Whether you’re ready to set out on your own or you’re looking to grow your business, buying a financial advisor practice can be a great way to help you reach your goals. However, it may be difficult to find a book of business that you’re happy with and that you can afford. There are a… read more…
- What Are High Earners Not Rich Yet (HENRY) Individuals?
Attracting new clients to your business is essential for growth and if you’re forward-thinking, you might be interested in getting the attention of the high-earner-not-rich-yet (HENRY) crowd. These are individuals who have the income to propel them to wealth but lack the assets. There are some definite advantages to working with HENRYs, but the key… read more…
- How Much Financial Advisors Should Spend on Marketing
Marketing is an essential business expense if you hope to grow your advisory firm. Without a marketing plan, you may put yourself at a disadvantage when it comes to attracting new clients. But how much should you spend to promote your business? Your financial advisor marketing budget can depend on different factors, including the size… read more…
- How to Find Your First Client as a Financial Advisor
Finding clients as a financial advisor involves more than cold calling and running calculations. It means earning a client’s trust to manage their hard-earned savings and guide them on the path to their goals. Your first client can often be the most challenging to find because it takes time to build your brand and connect… read more…
- 5 Wealth Management Marketing Ideas to Get More Clients
Expanding into wealth management can help scale your business, especially when targeting higher-net-worth investors. It’s also a challenge, however, as there may be a smaller pool of potential clients to go around. If you want to stand out amongst the competition, you’ll need a solid wealth management marketing plan. Add new clients and AUM at… read more…
- 6 Proven Marketing Strategies for Financial Advisors
Developing an effective marketing plan as a financial advisor often requires some trial and error to find what works for your business. Having a list of proven tactics to choose from can give you somewhere to get started, as well as save you time, money and headaches so you can focus on other activities to… read more…
- Portfolio Visualizer Tool Options for Financial Advisors
When a client is ready to make a change to their investment strategy, they may be interested in seeing how those choices might play out over the long term. Portfolio visualizer tools make it possible to generate models or simulations so they can evaluate the potential outcomes. The best tools are easy to incorporate as… read more…
- How to Manage Client Assets Held Away
Creating a comprehensive financial planning strategy may be more challenging when a client has assets held away. If you don’t know the full extent of their financial situation, that can tie your hands to a degree when it comes to offering the best advice for their needs and goals. There are, however, some things you… read more…
- Tax Prep Checklist for Tax Preparers
Managing tax season efficiently starts with a well-structured tax document checklist that helps tax preparers stay organized and avoid last-minute scrambles. Gathering key documents and other information early, from clients’ income statements to their deductible expenses, allows for a smoother filing process and reduces the risk of errors or delays. Whether working with individuals or… read more…
- The Ultimate Guide to Financial Advisor Marketing
Financial advisor marketing is more than just promoting services – it’s about creating a structured strategy that drives measurable growth. According to a Broadridge survey, advisors with a defined marketing strategy generate 168% more leads per month and see 50% more revenue compared to those without one. A mix of digital marketing, referrals and client engagement… read more…
- How to Build Effective Financial Advisor Ad Campaigns
Advertising can help financial advisors attract high-quality clients and grow their practice, especially when done through digital channels. While traditional formats like print and billboards still exist, online ads offer better targeting, clearer ROI tracking and more flexibility. Knowing how to plan, place, and optimize your campaigns is key to turning your ad spend into… read more…
- Where to Find Financial Planning Jobs
Financial planning positions offer an opportunity to do work that you enjoy while potentially earning a highly competitive salary. If you’re fresh out of college or making a transition to financial services from another field, you might be wondering how to find openings that look promising. There are several possibilities for finding available financial advisor… read more…
- Client Onboarding Checklist for Financial Advisors
When a new client is ready to begin working with you, the last thing they want is to be subjected to a clunky or disorganized onboarding process. After all, this is the beginning of your professional relationship and it’s a chance to wow them right out of the gate. Having a client onboarding checklist to… read more…
- How Financial Advisors Can Buy Leads for Life Insurance Clients
Financial advisors who buy life insurance leads gain access to a pool of prospects actively searching for coverage, streamlining the process of connecting with potential clients. Leads are typically available through providers offering options such as exclusive contacts, shared lists or real-time inquiries. By purchasing leads tailored to specific demographics or coverage preferences, advisors can… read more…
- What Jobs Can You Get After Earning a CFP?
The Certified Financial Planner (CFP) designation is granted by the Certified Financial Planner Board of Standards, Inc. (CFP Board). It indicates proficiency in education, examination, experience and ethical standards. CFP® professionals work in a number of capacities, from financial planners guiding individuals through key life milestones to wealth managers offering specialized services to high-net-worth clients.… read more…
- 5 Online CFP Programs
If you’re looking to become a Certified Financial Planner™, passing the CFP® exam is an important step. Preparing for the exam requires careful planning, including completing the required coursework through a CFP® Board Registered Program. With over 300 programs available, selecting the right online CFP® program will depend on factors such as your personal goals,… read more…
- Example of an Effective Financial Advisor Marketing Plan
A clear and defined marketing strategy can help financial advisors attract their ideal clients, establish their brand’s credibility and reputation, and increase conversions. In fact, advisors with a defined marketing plan generate 168% more leads per month from their websites than advisors who lack one, according to a Broadridge survey of over 400 advisors. The… read more…
- What Licenses Financial Planners Need to Have
Financial planners help clients manage their money to reach financial goals. While certain professionals may need a financial planning license, others do not. Whether you’ll need a license to work as a financial planner depends largely on the services you offer your clients. Let’s analyze how you can dissect the problem for yourself. Need help… read more…
- How Financial Advisors Can Find a Marketing Firm
A rock-solid marketing plan is instrumental for success as an advisor, but if you lack the time—or the expertise—to create one on your own, you might outsource that task to a professional. Marketing firms for financial advisors can do the heavy lifting of developing a winning strategy for increasing a business’s visibility and cementing its… read more…
- What Advisors Can Learn From Ultra-Wealthy Clients
Specializing in ultra-high-net-worth wealth management presents a unique opportunity for financial advisors to gain valuable insights from their clients. These individuals, with assets of $30 million or more, often require highly customized financial strategies and services. By studying their investment behaviors and wealth-building approaches, advisors can refine their expertise, improve their service offerings and apply… read more…