Advisor Resources

March 6, 2025Stock trading is something of an art and just like painting or sculpture, it’s open to interpretation. That’s reflected in the sheer variety of investment theories and strategies advisors utilize to navigate the markets. If you’re interested in expanding your knowledge to serve your clients better, there are quite a few books for traders you… read more…

March 6, 2025Paraplanners are professionals who work with financial advisors and financial planners in a support capacity. A career in paraplanning can be a stepping-stone to becoming a financial advisor or planner, as it can be an opportunity to gain valuable work experience within the financial services industry. If you’re considering this type of role, you may… read more…

February 3, 2026An effective life insurance marketing strategy is essential for financial advisors who want to offer these products to current clients, or reach new prospects seeking coverage. Advisors who tailor their messaging to factors such as life stage, income level or family needs often build stronger connections with potential clients. Combining online and offline lead generation… read more…

March 2, 2026To expand a practice and increase annuity sales, financial advisors need a steady pipeline of qualified leads. Experienced advisors use a combination of strategies, such as strategic networking, targeted social media advertising, upselling to existing clients, fostering referrals and purchasing leads from reputable sources. However, the true differentiator is a well-executed, personalized follow-up process that… read more…

November 6, 2025Whether you’re ready to set out on your own or you’re looking to grow your business, buying a financial advisor practice can be a great way to help you reach your goals. According to Schwab’s 2025 RIA Benchmarking Study, 41% of firms engaged in merger and acquisition activity over the previous five years.1 The challenge… read more…

March 6, 2025Attracting new clients to your business is essential for growth and if you’re forward-thinking, you might be interested in getting the attention of the high-earner-not-rich-yet (HENRY) crowd. These are individuals who have the income to propel them to wealth but lack the assets. There are some definite advantages to working with HENRYs, but the key… read more…

February 4, 2026Marketing is an essential business expense if you hope to grow your advisory firm. Without a marketing plan, you may put yourself at a disadvantage when it comes to attracting new clients. But how much should you spend to promote your business? Your financial advisor marketing budget can depend on different factors, including the size… read more…

March 2, 2026Finding clients as a financial advisor involves more than cold calling and running calculations. It means earning a prospect’s trust to manage their wealth and help them work toward their goals. Your first client can often be the most challenging to find because it takes time to build your brand and connect with your target… read more…

October 29, 2025A detailed wealth management marketing plan can help you strategically scale your business and attract more high-net-worth clients to your firm. Some of the most effective ways to gain more wealth management clients include establishing a strong personal brand, offering comprehensive financial planning services and incorporating technology into your firm’s front and back office operations.… read more…

February 5, 2026Creating an effective marketing plan as a financial advisor often involves testing different approaches to see what best fits your business. Starting with a set of proven tactics can provide a clear foundation, helping you avoid unnecessary costs and missteps while freeing up time to focus on growth. Certain marketing strategies have consistently shown stronger… read more…

February 5, 2026Explaining portfolio performance and risk can be one of the hardest parts of advising—especially when markets are volatile or emotions run high. Data alone rarely tells the full story, but the right visuals can make complex concepts click almost instantly. Portfolio visualizer tools help advisors turn numbers into narratives clients can actually understand. Knowing how… read more…

December 18, 2025Creating a comprehensive financial planning strategy may be more challenging when a client has assets held away. If you don’t know the full extent of their financial situation, that can tie your hands, to a degree, when it comes to offering for their needs and goals. There are, however, some things you can do to… read more…

March 4, 2026Organizing client tax documents in advance can make the filing process more efficient and predictable. A comprehensive checklist provides a reference point for the information needed, from income forms to records of deductible expenses. This type of structure can support consistent workflows and help surface items that may affect a client’s tax outcome. Add new… read more…

November 26, 2025Financial advisor marketing is more than just promoting services; it involves creating a structured strategy that drives measurable growth. According to a Broadridge survey, advisors with a defined marketing strategy generate 168% more leads per month and see 50% more revenue compared to those without one.1 Establishing a clear, repeatable process for attracting and converting… read more…

January 30, 2026Advertising can help financial advisors attract high-quality clients and grow their practice, especially when done through digital channels. While traditional formats like print and billboards still exist, online ads offer better targeting, clearer ROI tracking and more flexibility. Knowing how to plan, place, and optimize your campaigns is key to turning your ad spend into… read more…

March 5, 2026Financial planning positions offer an opportunity to do work that you enjoy while potentially earning a highly competitive salary. If you’re fresh out of college or making a transition to financial services from another field, you might be wondering how to find openings that look promising. There are several possibilities for finding available financial advisor… read more…

February 5, 2026When a new client is ready to begin working with you, the last thing they want is to be subjected to a clunky or disorganized onboarding process. After all, this is the beginning of your professional relationship and it’s a chance to wow them right out of the gate. Having a client onboarding checklist to… read more…

January 27, 2026Financial advisors who buy life insurance leads gain access to a pool of prospects actively searching for coverage, streamlining the process of connecting with potential clients. Leads are typically available through providers offering options such as exclusive contacts, shared lists or real-time inquiries. By purchasing leads tailored to specific demographics or coverage preferences, advisors can… read more…

February 9, 2026The Certified Financial Planner™ designation is granted by the Certified Financial Planner Board of Standards, Inc. (CFP Board). It indicates proficiency in education, examination, experience and ethical standards. CFP® professionals work in a number of capacities, from financial planners guiding individuals through key life milestones to wealth managers offering specialized services to high-net-worth clients. The… read more…

February 25, 2026If you’re looking to become a Certified Financial Planner™, passing the CFP® exam is an important step. Preparing for the exam requires careful planning, including completing the required coursework through a CFP® Board Registered Program. With over 300 programs available, selecting the right online CFP® program will depend on factors such as your personal goals,… read more…

January 30, 2026A clear and defined marketing strategy can help financial advisors attract their ideal clients, establish their brand’s credibility and reputation, and increase conversions. In fact, advisors with a defined marketing plan generate 168% more leads per month from their websites than advisors who lack one, according to a Broadridge survey1 of over 400 advisors. The… read more…

February 26, 2026Financial planners help clients manage their money to reach financial goals. While certain professionals may need a financial planning license, others do not. Whether you’ll need a license to work as a financial planner depends largely on the services you offer your clients. Let’s examine how to evaluate this question for yourself. Are you looking… read more…

March 5, 2025A rock-solid marketing plan is instrumental for success as an advisor, but if you lack the time—or the expertise—to create one on your own, you might outsource that task to a professional. Marketing firms for financial advisors can do the heavy lifting of developing a winning strategy for increasing a business’s visibility and cementing its… read more…

February 4, 2026Specializing in ultra-high-net-worth wealth management presents a unique opportunity for financial advisors to gain valuable insights from their clients. These individuals, with assets of $30 million or more, often require highly customized financial strategies and services. By studying their investment behaviors and wealth-building approaches, advisors can refine their expertise, improve their service offerings and apply… read more…

August 21, 2024Lead generation is one of the biggest challenges financial advisors face when trying to grow their business. But one advisor found the sweet spot – bringing in roughly 50 families and $50 million in AUM in just a few years. SmartAsset CEO Michael Carvin sat down with Michael Collins, CFA® to get a better understanding… read more…