Advisor Resources

February 19, 2025Focusing on specific client niches, or common characteristics and attributes that their target demographics share, can help financial advisors consolidate marketing resources. Understanding common threads within demographic cohorts can allow an advisor to speak more directly to the needs and concerns of their clients and prospects, thus strengthening their position among advisors competing for the… read more…

February 14, 2025You have plenty to do to grow your business and serve your clients. But there are only so many hours in a day. Time management is critical to furthering your success, not to mention maintaining your sanity. That’s where an ideal financial advisor time allocation schedule comes in. Creating one allows you to spend more… read more…

February 14, 2025Establishing or growing an advisory firm requires a certain level of understanding as to what your clients need and expect. And building your business around ideal clients can set the stage for long-term sustainability. In a broad sense, ideal clients for financial advisors are those customers who are most closely aligned with your services, experience… read more…

February 7, 2025Repapering is a time-consuming, but necessary step for advisors who are making the transition to a new firm or going independent. If you’d prefer to have professional help in navigating the process, you could consider working with a repapering specialist. Finding the right service to work with begins with understanding what repapering specialists do. SmartAsset’s… read more…

February 7, 2025Repapering — which involves having your clients complete new contracts or other paperwork — can present a significant logistical challenge to even the most organized advisors. The more clients you have, the more complicated things can become. However, preparing for this possibility and exploring the available tech solutions can help you navigate a repapering event… read more…

February 5, 2025Financial services are constantly evolving. As a result, advisors should be able to keep pace with the latest compliance requirements. Regulatory risk is a real concern, as changing regulations and laws can potentially increase operating costs and affect your ability to scale at a comfortable pace. Developing a strategy for managing regulatory risk can help… read more…

February 4, 2025Your clients rely on you to help them make informed decisions about advancing their financial goals. This is why portfolio reporting is important – it provides a framework for identifying risks, measuring performance and developing actionable investment strategies. Improving your reporting processes is also an effective way to build trust and enhance client relationships. SmartAsset’s… read more…

February 4, 2025Before a consumer turns to a financial advisor to answer their personal finance questions, they often turn to the internet first. Thus, advisors can use recent search trends to inform their content and marketing – heading off prospect and client questions proactively to add value and build trust. Trending searches can help inform newsletter content,… read more…

February 3, 2025One of the most important questions to consider when starting an RIA firm is where to register. Larger firms must register with the Securities and Exchange Commission (SEC), but smaller firms may register with their state instead. If you’re interested in setting up shop in the Sunshine State, it’s helpful to know what Florida RIA… read more…

February 3, 2025Going independent is a strategic career move that many advisors pursue. However, it does take some careful planning, with RIA registration requirements being one of the topics you’ll most likely want to research. Doing so can help ensure you understand what’s needed to get your firm up and running while checking all the necessary compliance… read more…

January 29, 2025Over 6,500 Certified Financial Planners™ (CFPs®) were added nationwide in 2024, bringing the current total up to 103,093. Meanwhile, the number of CFPs® in some states can also shift when certificants move from one state to another. The number of financial advisors in an area can affect the quality and availability of service that clients… read more…

January 24, 2025Form ADV is a comprehensive document that includes essential information about your advisory firm. There are three parts, each of which serves a different function and purpose. Form ADV Part 2 covers disclosure requirements for preparing your firm brochure. This brochure, which must be given to each client, includes information about your firm’s business practices,… read more…

January 24, 2025Form ADV is a requirement for new registered investment advisors and existing RIA firms. You’ll need to submit your initial filing and follow up with an updated filing each year. Form ADV Part 1 is where you’ll disclose vital details about your firm, including its legal name, the services you offer, and the ownership structure.… read more…

January 24, 2025One of the most significant ongoing challenges advisory firms face centers on compliance. As the regulatory landscape continues to evolve, advisors must be adept at monitoring and anticipating compliance trends. RegTech or regulatory technology aims to meet the needs of growing firms by offering innovative, digital-driven compliance and risk management solutions. Ready to grow your… read more…

January 21, 2025Part of growing a successful advisory business means making the strategic decisions necessary to advance your goals. One avenue you could consider is shared ownership in the business through an equity partnership model. Moving to an equity partner structure can offer some distinct advantages for scaling an RIA, which we’ll review below. SmartAsset’s Advisor Marketing… read more…

January 21, 2025Like many financial advisors, when Lee Fortenberry meets with prospective clients, he focuses on getting to know the person and understanding their unique needs. But Fortenberry eventually steers those initial conversations toward an important, yet sometimes overlooked component of the advisor-client relationship: communication. “We’re gonna do that so we can have that open flow of… read more…

January 14, 2025Buying or selling a wealth management firm requires careful planning. One of the most important considerations centers on valuation, which is typically based on one or more multiples. Here’s a closer look at the most often-used wealth management firm valuation multiples. Ready to grow your client base? SmartAsset AMP can help you connect with leads.… read more…

January 9, 2025Excellent communication is central to the success of any relationship. How you communicate with your clients can be an important factor in determining whether they remain your clients, or look elsewhere for financial advice. Financial advisor client communication is more than just how often you interact — it’s also about the quality of those interactions.… read more…

January 9, 2025You want your business to succeed, but what does it take to go from a good financial advisor to a great financial advisor? It’s a question many advisors ask, and the answer isn’t always a straight path. Business development is part of the puzzle, but personal development is just as important. Learning how to grow… read more…

January 9, 2025When a client visits your website, you want them to stick around. And their initial user experience can influence whether they linger or leave. User experience, or UX, is one of the most important design elements you’ll want to incorporate when building out your website. A well-designed site that’s easy to navigate can increase conversions… read more…

January 9, 2025Buyer personas are an important part of a financial advisor marketing plan. A buyer persona is a fictional representation of your firm’s ideal client. Personas can help you tailor your marketing to develop effective campaigns designed to convert those types of clients. Let’s look at how to create buyer personas based on the types of… read more…

January 9, 2025Asset allocation model portfolios offer clients a diversified investment mix in a streamlined package. Advisors can use model portfolios to blend different asset classes and investment styles, and tailor them to specific financial goals. Which clients can benefit from a model portfolio? We’ll review when to consider and how to utilize model portfolios as a… read more…

January 6, 2025Attracting new clients to your business is essential for its continued growth. That means you’re likely to spend a decent amount of time scouting out prospects. However, the key is knowing where to focus your energy, which can help you to get the best return on investment. To that end, let’s review which prospecting techniques… read more…

January 6, 2025Digital marketing is something most advisors can’t afford to neglect. As clients increasingly turn to search engines for financial advice, a wealth of opportunities exist to grab their attention and grow your business. Improving your digital capabilities is also essential to improving the client experience, which can lead to greater retention. If your online presence… read more…

January 6, 2025Targeting high-net-worth clients is one of the most effective ways to scale your firm. Attracting more wealthy clients can increase your assets under management (AUM) and revenues to fuel growth. But what does it take to stand out in a competitive advisory landscape? Let’s take a closer look at how to attract wealthy clients to… read more…