How Advisors Can Use ChatGPT and AI to Grow or Streamline Business

Artificial intelligence is rapidly transforming industries across the board, and financial advising is no exception. Approximately 42% of advisors report using generative AI in their businesses, according to a 2025 T3/Inside Information report. ¹ Just over 35% of advisors cite ChatGPT as their most-used tool. Here’s how AI can support your work as an advisor.

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Uses of AI Tools for Financial Advisors

ChatGPT and other AI tools can help financial advisors grow their businesses in a variety of ways. Identifying your core needs can help you determine which AI innovations are best suited to your business. 

Here are some of the best potential types and uses of AI tools for financial advisors right now:

• Content creation: One of the most common uses for ChatGPT and other AI tools is content creation. For example, you might use ChatGPT prompts to create outlines for blog posts on your advisor website or brainstorm ideas for your next email newsletter. Keep in mind that any content you create with AI still requires a human touch to check for spelling and grammatical errors, accuracy and to ensure that the content maintains your brand voice.
• Client outreach: A financial advisor can use AI tools to streamline copy for client outreach, personalizing it for each person. The more data you feed into your chosen AI tool, the more it can help you personalize your own tone and information directly to your client. More customer relationship management (CRM) platforms are incorporating AI to assist with client outreach. 
• Risk management: AI-driven risk management tools can help advisors identify potential risks by digesting large bodies of data nearly instantly. Not only can you benefit from a comprehensive assessment of risk, but you gain back hours of your time. 
• Analyze data: Data analysis is a core function of AI tools. You can input data and get answers to your questions or identify investments that aren’t a good fit for a specific portfolio. For example, you may use AI to identify which stocks wouldn’t be a good fit for a portfolio focused on ESG investments.
• Organization: AI tools can help you get organized and stay that way. Some of the tasks AI can help with in this area include recordkeeping, reporting and summarizing important forms, including legal documents. You could also rely on AI for scheduling and calendar management, including keeping track of upcoming seminars or networking events.  
• Automation: Automation can streamline front and back office processes, leaving you and your staff free to tackle other tasks. For example, AI note-takers can help you record client meetings without taking your attention away from what the client is saying. These tools can generate summaries and craft content for follow-up emails seamlessly, so you can maximize your time.
• Marketing: The right AI tool can help you with marketing campaigns and lead generation so you can scale your business at a consistent pace. AI lead gen tools can help with marketing content creation, lead analysis to help you identify the most promising prospects and automated list-building. 
• Personal growth: There are tools that can help you grow personally or professionally by analyzing news or articles that you want to stay on top of, giving you the highlights you need. Other AI tools can offer daily journaling prompts for reflection, help with goal-setting and strategies for effective habit tracking. That can help with maintaining a solid work/life balance. 

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Will AI Tools Change the Financial Landscape?

All of this technological advancement raises the question: Where can this technology go next? Specifically, will AI tools change the future of financial advice? To answer this question, SmartAsset reached out to several experts in the field of financial technology. Below are their thoughts on how tools like ChatGPT will apply to the financial advising business. 

How AI Can Improve the Client Experience

“Perhaps the greatest impact (of AI) for customers will be seen in financial advisory services,” says Arthur Weissman, co-founder of the firm Industry FinTech. “(It) will yield an improved customer experience, a lowering of overhead costs and (provide) greater access to more options for investors.”

Weissman sees AI as an invaluable tool for improving the customer experience. Chatbots have been proven to work for essential customer interactions, such as scheduling inquiries and administrative questions, he says.

Leaning into a more human-like AI can both reduce a financial advisor’s overhead and improve customer service. That’s because a customer could get questions answered immediately without having to wait for a return phone call.

Clients Still Need a Human Touch

Companies have spent years cycling out customer service in favor of bots. But those automated tools can infuriate customers as easily as engage them. The upshot is that a chat system can provide sophisticated, always-on support for those times when a human representative isn’t available. This is exactly what AI agents, which can route client queries and answer questions, are designed to do.

But fintech leaders are clear that AI tools won’t be limited to just routine questions. Instead, these systems will help firms develop portfolios and research investment opportunities.

A majority of financial advisors already see AI as a powerful tool to help them grow their businesses, says Zoe Barry, CEO of Zingeroo, a retail trading platform. It can help them streamline time-intensive tasks such as gathering research, finding potential assets and identifying patterns in the market.

But even with today’s tools, there are hard limits to how far an AI can go, Barry says. Ultimately, financial advisors still need to provide a personal touch to their client interactions.

While an AI system can act without bias, helping financial advisors check their own instincts toward emotional investing, that emotional connection is essential to helping a client figure out their needs.

Prospecting and developing new business still require time and energy on your part. While AI can’t do this work for you, other technology can certainly make it easier. For example, SmartAsset AMP is a subscription-based platform that helps fiduciary advisors automate lead generation and marketing. Leads are sent directly to your phone or inbox, allowing you to respond quickly and launch automated email and text campaigns to nurture relationships. Sign up for a free demo today.

AI as a Powerful Data Tool

Financial advisors shouldn’t miss one of the most important features of AI. That’s its ability to analyze enormous amounts of data, says Mina Tadrus, CEO of Tadrus Capital, a quantitative high-frequency trading and fixed-income fund.

“One of the key benefits of using AI tools for financial advice is the ability to provide highly personalized recommendations,” Tadrus says. “AI algorithms are able to analyze vast amounts of data about an individual’s financial situation, including their income, spending habits, investment portfolio and risk tolerance. With this information, AI tools can provide customized recommendations that are tailored to each individual’s unique circumstances.”

This kind of data analysis is often at the heart of financial advising, whether you’re helping a client review their personal finances or you’re combing the market for investments that meet their stated goals. In all cases, the first step is to go over reams of data and look for patterns. This involves doing what technologists refer to as “high-routine” tasks. That means that while the process may be difficult, it requires essentially the same analysis every time. Advisors may be able to have an AI find those patterns for them.

“This allows financial advisors to focus on more complex tasks that require a human touch, such as developing long-term financial plans and providing guidance during major life events like retirement or divorce,” Tadrus says.

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What Chatbots Can and Can’t Do

Chatbots like ChatGPT aren’t yet capable of true originality. They’re better thought of as stunningly advanced autocorrect than a mind at work. These tools work by scraping the internet for vast amounts of data in the form of written text. When you prompt the system, it searches this database for similar prompts and then returns the text that, in some other document, followed that input.

In some cases, it does so by filling out new text based on what, historically, is most likely to follow the previous word or sentence. In other cases, it may simply paste existing copy wholesale.

AI chatbots represent a novel and sophisticated technology. But, at heart, this is sophisticated database search-and-retrieval software. Chatbot software excels at retrieving text, patterns and ideas that already exist, not generating original ideas. For now, advisors may be best served by viewing ChatGPT and other AI tools as a supplement or support resource, rather than a total replacement for human-driven tasks. 

Bottom Line

Artificial intelligence may revolutionize how financial advisors do their business from fielding customer interactions to analyzing financial information. Some experts believe that it will become an essential tool in the years to come. Exploring the possibilities of AI for your business and what gaps you may be able to use it to fill can help you decide if it belongs in your operations strategy.

Tips for Growing Your Financial Advisory Business

• AI can help with your emails and in creating ideas but it won’t send new client leads your way. SmartAsset AMP (Advisor Marketing Platform) is a holistic marketing service financial advisors can use for client lead generation and automated marketing. Sign up for a free demo to explore how SmartAsset AMP can help you expand your practice’s marketing operation. Get started today.
• Great financial advisors know that there is still work to be done before it is left behind. And that work is around taxes. Here are seven pitfalls financial advisors can avoid as they work their way through the tax-filing season.

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