- How Many People Use SmartAsset?
With millions of monthly site visits and a growing user base, SmartAsset provides people with tools and content to help manage their financial lives. Site users are also able to match with financial advisors for more personalized needs through SmartAsset’s matching algorithm. Understanding the site’s traffic patterns can help provide financial advisors insight into the… read more…
- 8 Habits of Successful Financial Advisors
Every advisor wants to grow, but they don’t all move at the same pace or achieve the same results. If you feel like you’ve hit a plateau with your business, a little inspiration could help you find the motivation to get going again. Studying the habits of successful financial advisors can offer insight into what… read more…
- How to Move Past the “I Already Have a Financial Advisor” Response
Here’s a scenario most advisors can identify with: You connect with a prospect, and while your initial rapport seems good, the conversation ends with them saying, “Thanks, but I already have a financial advisor.” It’s a common objection that every savvy advisor should be prepared for. Converting clients who already have a financial advisor is… read more…
- How to Become a Client Advisor in Finance
Client advisors act as a bridge between a financial institution and the individuals, businesses or other entities they serve. You may consider a career as a client advisor in finance if you’re passionate about helping clients develop financial plans that allow them to fully realize their goals. Pursuing this path takes the right knowledge and… read more…
- 5 Tips for Managing International Clients as a Financial Advisor
In today’s interconnected world, financial advisors are increasingly finding themselves working with international clients. This global clientele presents unique challenges and opportunities, requiring a nuanced approach to financial management. As a financial advisor, understanding the cultural, legal and economic differences that come with managing international clients is crucial for success. Navigating these complexities not only enhances… read more…
- 4 Tips for Financial Advisors to Tell Clients They Are Retiring
As a financial advisor, announcing your own retirement requires a thoughtful approach to ensure a smooth transition for your clients. This process involves more than just a simple notification—it demands a strategic plan that prioritizes the continuity of care and the preservation of trust that has been built over time. Whether you’re on the brink of… read more…
- What to Include in Your Introduction Letter to a New Client
Establishing a strong first impression is crucial in any professional relationship, and an introduction letter to a new client serves as your initial handshake. This letter is more than just a formality—it is an opportunity to set the tone for future interactions and to convey your commitment to meeting the client’s needs. Crafting an effective introduction… read more…
- Advisor Advice: How Do I Get Leads to Return My Calls? What Issues or Topics Seem to Resonate With Them?
Finding ways to re-engage with prospective clients can be one of the bigger conundrums we face as advisors. In an industry where non-market growth can be difficult to achieve, the last thing we want to do is accept that a lead has slipped away. But what if we could encourage prospects to reconnect without feeling… read more…
- 5 Common Complaints You Can Avoid as a Financial Advisor
In a perfect world, advisors serve a client base that’s loyal, engaged and beyond satisfied with the services they receive. In reality, it’s not unusual for advisors to receive a complaint at some point during their career. Some of the most common financial advisor complaints stem from poor investment performance, high fees and lack of… read more…
- Why Financial Advisors End Up Quitting, and How You Can Avoid It
Working as a financial advisor can be stressful; sometimes you might feel that you’re constantly juggling multiple tasks and clients. Online searches for phrases like “Why I quit being a financial advisor” or “Should I quit my job as an advisor?” turn up plenty of firsthand accounts from professionals who walked away from their role… read more…
- Ways Financial Advisors Can Follow Up With Potential Clients
Lead generation is critical to your long-term success as an advisor, but getting a prospect into your sales funnel is just one part of the picture. Once you make first contact, it’s time to begin nurturing that relationship so you can convert prospects into clients. Knowing how to follow up with a potential client –… read more…
- 100 Fastest Growing RIAs – 2024 Study
As financial technology speeds up connections, expands geographical reach and increases access to financial tools, registered investment advisors (RIAs) must innovate and act quickly to attract clients and manage growing assets. The field is becoming more competitive than ever, with the number of RIAs serving. clients in the U.S. steadily rising. In August 2024, the… read more…
- IUL Lead Generation Strategies for Financial Advisors
Indexed universal life (IUL) insurance offers benefits that make it a valuable product for financial advisors. Effective strategies for generating IUL leads include targeted digital advertising, educational webinars, and partnering with referral networks like CPAs and estate planners. Leveraging social media platforms and content marketing can also attract prospects interested in wealth protection and tax-advantaged… read more…
- 7 Marketing Tips for Independent Financial Advisors
Going independent can offer freedom, flexibility and unlimited earning potential, but it puts the pressure of developing a marketing plan squarely on your shoulders. Marketing for independent financial advisors requires some strategic thinking – and budgeting – to ensure that your efforts generate the most impact. If you’re newly independent or thinking of going that… read more…
- How SEO Link Building Can Help a Financial Advisor Website
A solid digital footprint that includes social media accounts and a professional financial advisor website is essential for growth-focused advisors who want to expand their reach and attract new clients. Search engine optimization (SEO) can make it easier for prospects to find you online, and building links is a key component of a sound SEO… read more…
- How to Value a Book of Business as a Financial Advisor
A financial advisor’s book of business — made up of the clients and accounts they manage — is one of their most valuable assets. Whether you’re looking to buy or sell a book of business, accurately determining its value is a crucial part of the transaction. We’ll review how to properly value a financial advisor’s… read more…
- What Opportunities Are There for a Financial Advisor Franchise?
There are many paths advisors can follow to go independent, and for some, the franchise model proves to be most appealing. Establishing a financial advisor franchise allows you to operate your own business under the umbrella of a larger, recognized brand. Franchising allows for freedom, flexibility and expanded earning potential for advisors who are able… read more…
- How to Build a Social Media Calendar as a Financial Advisor
Social media is one of the most powerful marketing tools, and allows financial advisors to connect with their target audience, build a loyal following and get prospects into their sales funnel. A good social media strategy revolves around creating compelling content and engaging with your audience consistently. That’s where a social media calendar for financial… read more…
- SEO Keywords Financial Advisors Can Focus on for Growth
You’ve built what you think is an impressive website for your advisory firm, but there’s just one problem: It’s not getting as much traffic as you’d like. That could be a sign you need to tweak your SEO plan. Short for search engine optimization, SEO influences how well your financial advisor website ranks in search… read more…
- How to Become a Qualified Financial Planner
Earning professional designations can enhance your credibility and potentially help you attract new clients to your advisory firm. Designations such as qualified financial planner (QFP) demonstrate that you have sufficient knowledge and training in a specific area, distinguishing you from other financial planners. If you’re interested in pursuing this credential, there are some specific requirements… read more…
- How Financial Advisors Can Build a Referral Network
Building a referral network is an effective way for financial advisors to grow their client base. Referrals often come from satisfied clients, but they can also be nurtured through relationships with other professionals, such as attorneys, accountants and real estate agents. These professionals often serve clients who may need financial advice, making them valuable sources… read more…
- 7 Topics for Financial Advisors to Consider for Their Blog
When crafting a blog, financial advisors should focus on topics that resonate with their target audience. Topics like retirement planning, investment strategies and tax optimization are always relevant, helping clients understand complex financial concepts. Additionally, addressing current events, such as market trends or changes in tax laws, can position the advisor as an informed and… read more…
- How This Financial Advisor Successfully Launched His Career With SmartAsset
TJ Tamura is still in the early stages of his career as a financial advisor, but he’s already learned a valuable lesson about converting leads into clients: focus on educating the client, not selling them. Tamura joined Capitol Planning Group in Sacramento, California, as a financial advisor and retirement planner in 2022 after exploring several… read more…
- How to Use Generative AI to Grow Your Wealth Management Firm
There are numerous possibilities for using generative artificial intelligence (AI) in the wealth management space, ranging from back-office operations to financial planning. Adopting generative AI for wealth management can deliver value through increased efficiency, time savings and reduced costs. Ready to grow your client base? SmartAsset AMP helps you connect with leads. Understanding Generative AI… read more…
- How to Scale and Grow Your RIA Firm
Registered investment advisors face an uneven playing field in which smaller firms are often overshadowed by larger ones. According to the Investment Adviser Association, approximately 70% of RIAs have less than $1 billion in assets under management, while nearly 93% have fewer than 100 employees. Scaling an RIA firm requires a strategic approach to client… read more…