Financial advisors who specialize in tax planning help clients optimize their tax strategies, which includes reducing tax liability and making the most of available tax deductions. Tax planning financial advisors may also help clients with budgeting, saving, investing and retirement planning, in addition to tax-specific services like preparing tax returns.
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Tax Planning Basics
Contrary to what some may think, tax planning is not just a consideration at tax time. Instead, it is a year-round effort that requires careful planning and a finely-tuned financial strategy.
The goal of tax planning is to lower your taxable income in order to reduce your overall tax bill. For example, a tax plan may suggest selling poorly performing investments before year’s end to realize losses that can offset gains from the sale of more successful investments.
When done right, tax planning can improve investment returns, allowing you to keep more of your earnings from your investments.
Tax planning can also involve decisions about charitable giving and other tax-advantaged contributions. The type, timing and amount of contributions all affect your tax liability, and different vehicles, such as 401(k) plans, health savings accounts (HSAs) and 529 education plans, are treated differently under the tax code.
Tax planning is also a big part of retirement planning. Decisions about whether to invest in a traditional IRA or Roth IRA are largely guided by the retiree’s tax bracket after leaving the workforce. Estate taxes and the use of trusts to transfer wealth are also under the purview of tax planning.
Financial Advisor Tax Planning Services
Not every financial advisor offers tax planning services, but many do include it as part of their overall financial management. These tax planning services typically perform a few standard tasks:
- Preparing tax returns (including those for rental properties and partnerships)
- Maximizing tax deductions
- Scheduling tax-loss harvesting security sales (typicallyaround year-end)
- Planning for reduced tax liability in retirement
In addition to preparing for retirement and death, a financial planning tax advisor can help evaluate the tax effects of other major life events like marriage, divorce and having or adopting a child.
Financial advisors may also specialize in other areas:
| Service | Description |
|---|---|
| Portfolio Management | Oversees and adjusts a portfolio of investments to align with your risk tolerance and long-term financial goals. |
| Investment Management | Focuses on selecting, buying and selling individual investments based on market conditions and strategy. |
| Retirement Planning | Helps estimate future income needs and builds a strategy to support spending throughout retirement. |
| Estate Planning | Organizes how assets are distributed after death, often involving wills, trusts and beneficiary designations. |
| Small Business Financial Plans | Provides guidance on cash flow, taxes, succession and growth strategies for business owners. |
| Education Funding | Develops strategies to fund education costs, often using accounts like 529 plans and other savings tools. |
| Debt Management | Creates a plan to reduce and manage debt efficiently, including prioritizing payments and refinancing options. |
| Insurance | Evaluates coverage needs and recommends policies to help protect against financial risks. |
Financial Advisor Tax Planning Fees
Like other financial advisors, those who specialize in tax planning employ different compensation models
- Flat fee: These advisors levy a single fee for generating an annual tax plan. Clients may be able to ask their advisor questions directly and receive an updated plan for the year. The median subscription or retainer fee is $4,500, according to The Kitces Report. 1
- Hourly rate: The median hourly fee that financial advisors charge is $300, according to The Kitces Report, but this varies based on their professional certifications and experience, as well as the complexity of the client’s tax needs.
- Percentage of assets: Financial advisors who manage a client’s investments may charge an annual fee based on a percentage of assets under management, often ranging from 1% to 2%. This type of fee generally applies to investment management services rather than tax planning alone.
- Sales commissions: Advisors who recommend certain financial products, such as mutual funds, insurance or annuities, may receive commissions tied to those products. These commissions are separate from tax preparation or tax planning services, and their cost can vary, so it is typically disclosed by the advisor at the time of the recommendation.
Note that tax planning advisors may use a combination of these compensation structures. For instance, an advisor may collect a fee, as well as a percentage.
Costs also vary by location. Advisors in and around major cities commonly charge significantly more than those in small towns and rural areas.
Selecting a Financial Advisor for Tax Planning
Many financial advisors who specialize in taxes have complementary areas of expertise. For example, they may be licensed attorneys or accountants.
Several professional certifications can indicate that a financial advisor is experienced in tax planning:
Certified Public Accountant (CPA)
The CPA certification is the top accounting credential and requires completing an extensive course of study, passing a rigorous examination and obtaining a state license. CPAs must also meet ongoing continuing education requirements to maintain their license.
Personal Financial Specialist
CPAs can earn the additional Personal Financial Specialist (PFS) certification through education and experience that demonstrate advanced knowledge of personal finance. The designation also requires continuing professional education to remain active.
Enrolled Agent (EA)
The Enrolled Agent (EA) designation, issued by the Internal Revenue Service (IRS), authorizes professionals to prepare tax returns and provide tax advice. EAs may be former IRS employees or individuals who pass a three-part IRS examination, and they are subject to ongoing continuing education requirements. While EAs focus on tax matters, they may not provide broader financial planning services.
Other Certifications
Additionally, individuals with tax concerns may want to consider advisors with top-shelf certifications, such as the Certified Financial Planner™ (CFP®) and Chartered Financial Analyst (CFA). These well-educated and rigorously tested professionals can provide in-depth knowledge of taxes and their effect on other areas of personal finance.
Run your numbers to get a clearer picture of your overall tax liability before choosing a tax strategy.
Income Tax Calculator
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Our income tax calculator calculates your federal, state and local taxes based on several key inputs: your household income, location, filing status and number of personal exemptions.
How Income Taxes Are Calculated
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First, we calculate your adjusted gross income (AGI) by taking your total household income and reducing it by certain items such as contributions to your 401(k).
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Next, from AGI we subtract exemptions and deductions (either itemized or standard) to get your taxable income. Exemptions can be claimed for each taxpayer.
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Based on your filing status, your taxable income is then applied to the tax brackets to calculate your federal income taxes owed for the year.
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Deductions
- "Other Pre-Tax Deductions" are not used to calculate state taxable income.
Credits
- The only federal credit automatically calculated is the Savers Credit, depending on your eligibility.
- We do not apply any refundable credits, like the Child Tax Credit or Earned Income Tax Credit (EITC).
- We do not apply state credits in our calculations.
Itemized Deductions
- If itemizing at the federal level, you may need to itemize at the state level too. Some states don't allow itemized deductions, which is accounted for in our calculations.
- When calculating the SALT deduction for itemized deductions, we use state and local taxes, and we assume your MAGI.
- We assume that there is no cap to itemized deductions, if a state allows them.
- We do not categorize itemized deductions (such as medical expenses or mortgage interest), which could be subject to specific caps per state.
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- Depending on the state, we calculate local taxes at the city level or county level. We do not include local taxes on school districts, metro areas or combine county and city taxes.
- With the exception of NYC, Yonkers, and Portland/Multnomah County, we assume local taxes are a flat tax on either state taxable income or gross income.
Actual results may vary based on individual circumstances and changes in tax laws or IRS regulations. Estimates provided by this calculator do not guarantee income tax amounts or rates. Past performance is not indicative of future results.
SmartAsset.com does not provide legal, tax, accounting or financial advice (except for referring users to third-party advisers registered or chartered as fiduciaries ("Adviser(s)") with a regulatory body in the United States). Articles, opinions and tools are for general informational purposes only and are not intended to provide specific advice or recommendations for any individual. Users should consult their accountant, tax advisor or legal professional to address their particular situation.
When to Work With a Tax Planning Financial Advisor

Working with a tax planning financial advisor can be especially useful if you have a high net worth and want to reduce your annual tax liability. Advisors can help you structure your investments and deductions in ways that lower what you owe while remaining compliant with tax laws. This kind of guidance can be valuable if your earnings push you into higher tax brackets or expose you to additional taxes, such as the net investment income tax (NIIT).
Business owners often turn to tax-focused advisors because they face more complicated tax filings than employees with W-2 income. An advisor can help with choosing the right type of business structure, planning for quarterly estimated payments and maximizing deductions for expenses and retirement contributions. With this support, owners can enjoy better cash flow management while keeping more of their profits.
Individuals and families may also benefit from tax planning during major life events. Marriage, divorce, the birth of a child or receiving an inheritance can all change your tax situation. A financial advisor can explain how these changes affect your tax return and create tax strategies to limit unexpected liabilities.
Finally, tax planning advisors play a crucial role during retirement. They can help with critical decisions, such as whether and when to do a Roth IRA conversion, how to draw down retirement accounts in a tax-efficient manner and the best time to claim Social Security. These choices can not only affect your total tax bill but also how long your savings last. For many people, retirement is the time when they can benefit from professional tax planning the most.
How to Find a Financial Advisor Who Does Tax Planning
To find financial advisors offering tax planning, start by checking organizations like the CFP Board, the National Association of Personal Financial Advisors (NAPFA) or the Financial Planning Association (FPA). These directories allow you to search specifically for advisors providing tax planning services.
Additionally, firms like Vanguard, Charles Schwab and other well-known financial institutions and brokerages often have in-house advisors who specialize in both investment management and tax planning.
Once you identify potential advisors, it is important to vet them thoroughly. Review their website to confirm that tax planning is available and check for any relevant qualifications, such as CFP® or CPA designations.
Then, review their Form ADV brochure, which is available through the SEC’s Investment Adviser Public Disclosure (IAPD) website. This provides detailed information about the advisor’s business practices, including the scope of services, fee structure and disciplinary history. It can help you assess the level of tax planning available so you can determine if their approach aligns with your financial needs.
Bottom Line

Financial advisors can help clients with tax matters by preparing returns, suggesting tax-minimization moves and making the most of deductions. They can also be important when planning for retirement, doing estate planning and crafting an investment strategy.
Tax Planning Tips
- Tax planning can get complicated but some financial advisors can navigate this important process. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
- Use SmartAsset’s tax return calculator to see how much you will owe or be owed based on your personal finances, and you can start to plan from there.
- If you plan to itemize, make sure to keep all your receipts at least a few years after you file. It isn’t uncommon for the IRS to look at returns from three to six years prior to the return they are actually auditing. And depending on which deductions you take, like the home office deduction, your return may be more likely to trigger an audit.
Next Steps
Do you want to learn more about financial advisors? Check out these articles:
- One-Time Checkup With a Financial Advisor
- What Is a Fee-Only Financial Planner?
- Financial Advisor Fees: Fee-Only vs. Fee-Based
- What Type of Financial Advisor Do I Need?
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Article Sources
All articles are reviewed and updated by SmartAsset’s fact-checkers for accuracy. Visit our Editorial Policy for more details on our overall journalistic standards.
- Tenenbaum, Mark, et al. Kitces Report: How Financial Planners Actually Do Financial Planning. Kitces.com, 2024, https://www.kitces.com/kitces-report-how-financial-planners-actually-do-financial-planning/.
