The primary objective of SmartAsset’s editorial team is to provide accurate, reliable and objective information to help educate people about personal finance. We empower people to make smarter financial decisions via hundreds of calculators and thousands of pieces of content covering financial planning, retirement, taxes, investing, financial advisors and much more.
We also offer users the option to match with fiduciary financial advisors who can help them navigate towards their financial goals. We remain steadfast in our goal to maintain and add tools, content and recommendations based on timely, accurate and objective research, data and information.
Expertise
Our editorial staff holds relevant qualifications, including the Certified Financial Planner® (CFP®) or the Certified Educator in Personal Finance (CEPF®) designations. Our expert financial review board is composed of professionals from across the financial industry, including those with designations like CFP®, Certified Public Accountant (CPA) and more.
Accuracy
We rely on well-rounded and primary sources for our content. Our staff and expert financial review board members employ vigorous fact-checking practices. Our content is periodically updated for the latest context, facts, figures and other changing information.
Objectivity
We find, analyze and present information in a clear and unbiased fashion. Partisanship, nor business partners, do not influence our editorial decisions or content.
Trustworthiness
SmartAsset has been creating personal finance content across many different topic areas for more than a decade. All editorial content on SmartAsset.com is managed by our editorial staff, alongside independent contractors under staff supervision. We base all recommendations, reviews and comparisons on comprehensive research, as well as data analysis when necessary.
Independence
Our editorial team is solely tasked with providing high-quality information and analyses to our readers. The editorial decisions our journalists make that inform our content are not influenced by advertisers, affiliated partners or other financial interests. We do not alter content in order to promote partner products. Our writers are not in contact with any advertiser or partner (except for research purposes or for requesting interviews) before or during the writing of our editorial content; nor are they directly compensated based on the success of the affiliate links. Any editorial decisions that use assessment language (“best,” “top,” etc.) or visual cues are the result of a methodology that we determine separately from our partner and advertiser relationships.