Finding a Top Financial Advisor Firm in Allentown, Pennsylvania
Choosing the right financial advisor can be an overwhelming process. So, SmartAsset created this list of the top Allentown financial advisor firms to make the decision a little easier. Below, we compare the services the top firms provide, what their fee structures are and what kinds of clients they specialize in working with. SmartAsset has also developed a free financial advisor matching tool that can pair you with up to three advisors who serve your area.
Find a Fiduciary Financial Advisor
We match nearly 50,000 people with financial advisors per month. Get connected to an advisor that serves your area today.| Rank | Financial Advisor | Assets Managed | Minimum Assets | Financial Services | More Information |
|---|---|---|---|---|---|
| 1 | Northeast Financial Group, Inc.  Find an Advisor | $1,205,206,195 | $1,000 minimum annual fee |
| Minimum Assets$1,000 minimum annual feeFinancial Services
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| 2 | Morton Brown Family Wealth LLC  Find an Advisor | $398,971,327 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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| 3 | Sector Analysts LLC  Find an Advisor | $213,675,420 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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| 4 | Erickson Financial Group LLC  Find an Advisor | $169,212,484 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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What We Use in Our Methodology
To find the top financial advisors in Allentown, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:
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AUMFirms with more total assets under management are ranked higher. -
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Individual Client CountFirms who serve more individual clients (as opposed to institutional clients) are ranked higher. -
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Clients Per AdvisorFirms with a lower ratio of clients per financial advisor are ranked higher. -
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Age of FirmFirms that have been in business longer are ranked higher.
All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.
Northeast Financial Group
Northeast Financial Group is the top-rated advisory firm in Allentown. Founded in 1987, the firm has operated as an independent registered investment advisor since 1998.
Northeast Financial Group offers a broad range of services including financial planning, investment management, retirement and pension plan consulting, 1031 real estate exchange services and support for trusts, estates and charitable organizations. Its planning work can address retirement, estate strategies, education funding, cash flow, risk management, business planning and long-term care needs.
The firm works with individuals, high-net-worth individuals, retirement plans, state and municipal entities, charitable organizations, corporations, business owners and pooled investment vehicles. There is no account minimum, but an annual minimum fee of $1,000 may apply, which can make smaller accounts less practical.
Northeast Financial Group is a fee-based firm. While it charges asset-based, fixed or hourly advisory fees, certain supervised persons also sell insurance products for commissions, creating a potential conflict of interest. Despite this conflict, the firm has fiduciary duty to act in the best interests of its clients.
The firm’s investment management approach relies on asset allocation to balance risk and return across mutual funds, exchange-traded funds (ETFs), individual equities and bonds, private placements and independent investment managers. It also manages affiliated private funds focused on real estate, debt and lending strategies. Portfolios are tailored to client goals, time horizons and risk tolerance, with diversification used to mitigate concentrated risks while maintaining growth opportunities.
Morton Brown Family Wealth
Fee-based firm Morton Brown Family Wealth comes next on the list of top financial advisors in Allentown. Morton Brown's client base is primarily composed of individuals and high-net-worth individuals, although it also works with businesses. The firm doesn’t have a set account minimum requirement. Investment advisory fees are based on a percentage of client assets but for ongoing financial planning, the fee ranges from $2,500 to $15,000.
The firm employs four advisors who hold the Certified Financial Planner™ (CFP®), two of whom are also chartered financial consultants (ChFCs). The team at Mortgon Brown also includes a Chartered Financial Analyst (CFA). As a fee-based firm, some of its advisors may be registered insurance agents who collect sales commissions if you choose to buy an insurance product through them. While this presents a potential conflict of interest, the firm has a fiduciary duty to act in clients’ best interests at all times.
Founded in 2018, Morton Brown offers asset management and financial planning services. Its financial planning services may include:
- Retirement planning
- Estate planning
- Insurance planning
- Education planning
- Cash flow management
- Income planning
The firm primarily constructs portfolios using stocks, bonds, mutual funds, and exchange-traded funds, with allocations tailored to each client’s objectives. Independent investment managers and private investment funds may be recommended in certain cases, with the firm providing due diligence and ongoing monitoring. Its investment approach relies on fundamental analysis and uses both long-term and short-term strategies depending on circumstances.
Sector Analysts LLC
Sector Analysts, founded in 2013, has been operating as an investment advisor since 2015. The firm provides asset management, investment consulting and financial planning services. The firm works with individuals and high-net-worth individuals, helping them with needs such as retirement planning, tax planning, estate planning, insurance analysis, education funding and broader business and personal financial planning.
The firm also sponsors a wrap fee program that combines advisory and transaction costs into a single fee and does not impose account minimums.
The firm develops tailored portfolios using mutual funds, ETFs, fixed income securities, closed-end funds, unit investment trusts, options, and cash. Its investment strategies blend strategic, tactical, and dynamic asset allocation, with both long- and short-term purchase approaches depending on client objectives. Analysis methods include fundamental analysis, which looks at company data such as revenues and earnings; technical analysis, which studies market prices and trading volumes; and cyclical analysis, which evaluates economic and market cycles.
Sector Analysts is fee-based, as its representatives may earn commissions from securities sales and insurance products, creating potential conflicts of interest, which the firm discloses. As a registered investment advisor, the firm has a fiduciary duty to act in its clients' best interests.
Erickson Financial Group
Erickson Financial Group, a fee-based advisor, rounds out our list of the top advisors in Allentown. With no account minimum, Erickson Financial primarily works with non-high-net-worth individuals, but its client base also includes individuals with high net worths.
The firm has a small team of advisors, and some advisors can earn commissions for selling insurance products. While this presents a potential conflict of interest, the firm has a fiduciary duty to act in clients’ best interests at all times.
Erickson Financial was founded in 2013. Today, it offers a number of services to individuals, including financial planning, portfolio management and pension consulting. That could mean planning for retirement, choosing life insurance, planning charitable giving or analyzing college costs.
Erickson Financial constructs portfolios primarily with ETFs, low-cost mutual funds and individual equities, occasionally retaining or recommending other types of investments when appropriate. Its philosophy emphasizes long-term investing with adjustments made as needed to align with client objectives, risk tolerance and market conditions. The firm applies fundamental analysis in evaluating investments and may rebalance portfolios or shift allocations to manage risk, diversify holdings and capture opportunities.
