The Compass Financial Group (CFG) has been providing financial planning and portfolio management services to the Sioux Falls, South Dakota, community since 2011. This independent registered investment advisor (RIA) firm has a team of credentialed advisors with a range of designations, including the Certified Financial Planner™ (CFP®), chartered financial consultant (ChFC) and chartered retirement planning counselor (CRPC) certifications.
The small financial advisor team here manages assets for individuals with and without high net worth. It also works with charitable organizations. The firm had more than $1.2 billion under management in 2025.
Compass Financial Group Background
The Compass Financial Group was formed in the 1980s and has been a registered investment advisor (RIA) since 2011. This independent firm is owned by employees John Haller, Jesse Haller and Jasen Haller. All three hold the CFP® designation. .
Compass Financial Group Client Types and Minimum Account Sizes
Compass Financial Group serves non-high-net-worth and high-net-worth individuals, as well as charities. The firm does not set an account minimum to receive its services. However, the firm reserves the right to terminate accounts that fall below an asset level at which they can be managed effectively.
Services Offered by Compass Financial Group
Compass Financial Group, Inc. (“CFG”) focuses on individualized portfolio management paired with financial planning and consulting. Advisors work with clients to review their financial goals, current resources and risk tolerance, then design and manage portfolios tailored to those needs. Accounts are reviewed regularly, and portfolios may be rebalanced or adjusted as client circumstances change.
When it comes to investing, Compass provides management across a range of account types, including:
- Individual and joint taxable accounts
- Retirement accounts such as IRAs and Roth IRAs
- Trusts, estates, and charitable organizations
- Corporate and other business accounts
In addition to investment management, CFG representatives may also act as licensed insurance agents. When appropriate, they may recommend life, disability, or long-term care insurance products. In those cases, CFG or the advisor may earn a commission, which represents a potential conflict of interest.
Compass primarily delivers its services through a wrap fee program, which combines advisory services and most transaction costs into one fee. This structure is designed to provide simplicity and transparency, though in some cases it may cost more or less than paying for services and trades separately.
Compass Financial Group Investment Philosophy
CFG emphasizes a disciplined, long-term investment approach tailored to each client’s goals and risk tolerance. Advisors use both fundamental and technical analysis to evaluate opportunities, relying on strategies that include long-term purchases, occasional short-term trades, and portfolio rebalancing when appropriate.
Portfolios are typically built around diversified core holdings such as exchange-traded funds (ETFs), mutual funds, municipal bonds and money market funds, with individual stocks or bonds included as needed. While advisors may employ options or margin strategies in limited circumstances, CFG generally promotes a buy-and-hold philosophy designed to manage risk and support steady growth over time. Clients are encouraged to update advisors on changing circumstances to keep portfolios aligned with their evolving objectives.
Fees Under Compass Financial Group
CFG charges advisory fees based on a percentage of assets under management, capped at 1.5% annually. Fees are negotiable, billed quarterly in advance, and usually deducted directly from client accounts. These fees cover both portfolio management and financial planning/consulting; there is no separate charge for financial planning services.
The firm primarily offers a wrap fee program, where a single fee includes advisory services and most transaction costs. While this structure provides simplicity, it may cost more or less than paying separately depending on account activity. Clients remain responsible for additional expenses such as mutual fund or ETF management fees, custodial charges and certain other costs. Compass does not charge performance-based fees.
What to Watch Out For
Compass Financial Group doesn't have any disclosures on its SEC-filed Form ADV.
Note that as a fee-based firm, some of the advisors are licensed to sell insurance and can earn commissions on those transactions. Despite this potential conflict of interest, Compass has a fiduciary duty that requires its team to act in the best interests of clients.
Opening an Account With Compass Financial Group
Visit the firm's website and fill out its contact form to inquire about becoming a client. You can also try calling (605) 338-7150.
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All information was accurate as of the writing of this article.
