Top Financial Advisors in Grand Rapids, MI

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NPF Investment Advisors is the No. 1 firm on our list of the top financial advisors in Grand Rapids. This fee-only practice maintains advisory relationships with individuals above and below the high-net-worth threshold, retirement plans, charitable organizations, corporations and businesses.

In general, the firm prefers to work with clients who have at least $1.5 million in investable assets. NFP also charges a minimum annual fee of $10,000.

Advisors on staff hold a variety of professional certifications, including the Chartered Financial Analyst (CFA), Certified Financial Planner™ (CFP®) certified private wealth advisor (CPWA), chartered retirement planning counselor (CRPC) and certified divorce financial analyst (CDFA) designations, among others. And as a fee-only firm, the only compensation that NPF receives is the advisory fees that clients pay. Neither the firm nor its advisors receive third-party compensation for selling financial products, like insurance. 

Founded in 1933, NPF Investment Advisors is by far the oldest firm on this list. The firm also appears on SmartAsset's list of the top 10 advisors in Michigan. 

NPF Investment Advisors provides customized portfolio management and financial planning services. That latter may include retirement, tax, estate, insurance, education and charitable planning, as well as Social Security optimization and guidance on concentrated stock positions, equity compensation and special needs planning.

Although NPF is technically open to using any type of investment within its clients’ portfolios, it primarily invests in equities, corporate bonds, municipal bonds and exchange-traded funds (ETFs). On a less frequent basis, the firm may invest client assets in certificates of deposit (CDs), no-load and load-waived mutual funds, warrants, commercial paper, variable annuities, U.S. government securities and pooled investment vehicles.

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Innovia Wealth, founded in 2017, primarily serves individuals, high-net-worth individuals, corporations, charities and retirement plans. Clients are generally required to have a minimum household account size of $1 million, though this requirement may be waived at the firm’s discretion.

Innovia Wealth also has an affiliation with an insurance agency and receives a portion of commissions from sales of insurance products, which presents a conflict of interest. This makes Innovia Wealth a fee-based advisor, as opposed to a fee-only firm. Despite this conflict of interest, Innovia Wealth has a fiduciary duty to act in your best interests as a client. 

The firm's team of advisors hold a range of financial credentials, including the Certified Financial Planner™ (CFP®), Chartered Financial Analyst (CFA), certified public accountant (CPA), certified plan fiduciary advisor (CPFA) and chartered retirement planning counselor (CRPC) designations, among others. 

The firm provides investment management, financial planning, retirement plan advisory, subadvisor oversight, private fund management and family office services. Areas of planning include income, retirement, tax, estate, insurance, education funding, philanthropy and cash flow. Family office services may also extend to bookkeeping, bill payment and family succession planning. 

Its investment approach incorporates fundamental, technical, quantitative and efficient market analysis. Strategies range from long-term and short-term holdings to asset allocation, use of subadvisors, margin transactions, options, structured products and private funds. Portfolios typically include equities, bonds, mutual funds, ETFs, private market investments and cash equivalents. 

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Lifeworks Advisors is a fee-based firm that caters to individuals, high-net-worth individuals, charitable organizations, retirement plans, corporations and other businesses. Lifeworks Advisors does not impose a minimum account size, making their services accessible to clients of all financial backgrounds.

Lifeworks Advisors offers wealth management services for a fee that’s based on a percentage of assets under management. For clients seeking retirement plan advisory services, Lifeworks charges either an annual asset-based fee or an annual fixed fee. Financial planning fees are charged monthly or as a one-time fee. In addition to these fees, some advisors can earn third-party commissions when selling securities or insurance. Despite the conflict of interest this form of compensation creates, the firm is legally required to act in your best interests as a fiduciary.

The firm’s advisors hold a range of professional certifications, including the Certified Financial Planner™ (CFP®), chartered financial consultant (ChFC), certified public accountant (CPA) designations, among others.

Established in 2009, the offers financial planning and consulting services, standalone financial planning services, wealth management, retirement plan advisory services and strategic advice. With a focus on providing comprehensive financial solutions, this firm is dedicated to helping clients achieve their financial goals and make informed decisions about their money. 

Lifeworks Advisors takes a comprehensive approach to investing, focusing on meeting future liabilities with financial assets. This planning-based approach seeks to ensure that clients' investment portfolios align with their long-term financial goals. Additionally, Lifeworks also employs a risk-based approach to construct investment portfolios for its clients, taking into consideration their investment goals, financial situation, time horizon, and tolerance for risk.

Lifeworks relies on several investment models, which include three core equity strategies built on factor-based principles, three factor-focused ETF strategies and a hedged approach. These options are designed to give clients diversified ways to invest, allowing them to choose approaches that align with their specific goals and circumstances.

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Financial Advisory Corporation is a fee-only firm, which means all of its compensation comes from the fees that clients pay for its services. The firm's client base includes both non-high-net-worth and high-net-worth individuals. It also advises institutional clients, including retirement plans, charitable organizations and corporations.

There is no minimum account size requirement here, but there is a minimum annual fee of $18,000. The firm's fee structure is a bit different than other firms. Clients are charged a base fee, plus a percentage of net worth and a percentage of investments.

The advisory team here includes Certified Financial Planners™ (CFP®, certified kingdom advisors (CKAs) and one Chartered Financial Analyst (CFA).

Paul G. Anthes founded Financial Advisory Corporation in 1988. Anthes remains the principal owner of the firm and acts as president and one of its wealth advisors. 

Financial Advisory Corporation provides wealth management services that combine investment management and financial planning. Its offerings include developing risk-based portfolios, ongoing monitoring, rebalancing and reporting, as well as comprehensive planning in areas such as retirement, taxes, estate planning and education funding.

Financial Advisory Corporation builds portfolios around asset allocation, tailoring the mix of investments to each client’s goals and risk tolerance. Portfolios often include mutual funds, ETFs, bonds and cash equivalents, with regular rebalancing to stay on target. The firm relies on long- and short-term strategies, fundamental research and ongoing monitoring, while using margin or options only in rare, client-specific cases.

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Midwest Capital Advisors is a fee-only firm with a staff that includes Certified Financial Planner™ (CFP®), accredited investment fiduciaries (AIF), among other credentialed professionals. The firm does not have a minimum investment requirement, but it reserves the right to charge a minimum fee.

Midwest Capital Advisors advises both non-high-net-worth and high-net-worth individuals. It also has an institutional business, advising pension and profit-sharing plans, charitable organizations, government entities and corporations.

Midwest Capital Advisors was founded in 2003, making it one of the oldest firms on this list. Today, the firm offers wealth management services that include portfolio management and financial planning, covering areas like retirement, estate, tax, education and insurance planning.

The firm designs portfolios with a long-term perspective, combining stocks and bonds in proportions that fit each client’s goals, timeline and comfort with risk. They start with broad market guidelines and make adjustments to capture opportunities that may improve returns. From time to time, they also make shorter-term changes based on market trends, economic conditions or policy shifts.

To build these portfolios, the firm typically uses diversified investment options such as mutual funds, ETFs, and collective trusts. They mix both actively managed and index-based strategies, carefully evaluating fund managers on performance, fees and consistency. Portfolios are regularly reviewed and rebalanced to maintain diversification and keep them aligned with each client’s objectives.

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As a fee-only firm, LaFleur & Godfrey Private Wealth Management receives all of its compensation solely from client-paid fees. The firm is heavily individual-centric, as the vast majority of its client base comprises individuals with and without a high net worth. Charitable organizations, retirement plans and businesses make up the rest of its clients.

There is no specific set account minimum at LaFleur and Godfrey. The firm's team of advisors includes Chartered Financial Analysts (CFA) and Certified Financial Planners™ (CFP®), one of whom also holds the certified employee benefit specialist (CEBS) designation.

LaFleur & Godfrey Private Wealth Management was founded in 2013. However, the history of its predecessor firm can be traced back to 1987, when it was founded by Jim Lafleur and Rick Godfrey, both of whom are now retired. Today, the firm is part of the Focus Financial Partners nationwide network of advisory firms.

Comprehensive wealth management is the premier offering at LaFleur & Godfrey. This service covers both financial planning and investment management. When it comes to financial planning, the firm can help clients with tax and cash flow needs, reitrement planning, investment planning, divorcing planning and other areas. 

LaFleur & Godfrey Private Wealth Management meets with clients before even thinking about investing any of their money. This meeting involves attaining a deep understanding of the clients' situation and needs, as the firm will look to identify your risk tolerance, time horizon, income needs and short- and long-term financial goals. Based on these factors, your advisor will build a portfolio plan to reach your objectives.

Generally speaking, the firm tends to invest in individual stocks and bonds. On certain occasions, investments in mutual funds and ETFs may also be made. LaFleur & Godfrey's investing strategy relies on active investing, company ownership and focused portfolios. 

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BeManaged is an independent fee-only advisory firm that specializes in helping individuals and employers with financial planning and oversight. The firm's entire client base of over 1,200 clients is made up of individuals without a high net worth. The firm, which doesn't set an account balance minimum, offers services in investment management, and financial planning and coaching.

BeManaged's small advisory team includes two Chartered Financial Analysts (CFAs) and one advisor who holds the chartered special needs consultnat (ChSNC) and investment advisor certified compliance professional (IACCP) designations. As a fee-only practice, neither the firm nor its advisors earn commissions for selling you securities or insurance. 

BeManaged was founded in 2006 by John C. Whaley to provide investors access to financial advice that may not be able to afford through traditional channels. Today, the firm provides investment management for defined contribution plan participants through its BeManaged and BeAdvised programs, as well as discretionary portfolio management for outside retirement accounts. Services include personalized risk assessment, investment policy statements, portfolio rebalancing, regular updates and annual reviews. The firm also offers employer-sponsored financial counseling on retirement planning, contribution strategies and employee benefits.

BeManaged aims to provide an in-depth analysis of its client's goals and current financial situation before deciding on an investment approach. The amount of risk in reaching the client's goals is important for the firm to address their needs appropriately. The advisor will then pick a mixed portfolio that addresses their overall desired outcome. The firm promotes active management, typically supplying account reviews two to four times per year. 

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Stonebridge Financial Group, legally organized as Global Financial Group Advisors LLC, has been in business since 2012. The firm is fee-based, meaning its advisors may earn commissions from securities or insurance sales through Osaic Wealth, Inc., in addition to charging advisory fees. While this arrangement presents a conflict of interest, the firm and its advisors have a fiduciary duty to act in your best interests. 

Stonebridge serves individuals, high-net-worth individuals, businesses, nonprofit organizations, as well as pension and profit-sharing plans. It does not impose a minimum account size.

The firm provides a range of services, including asset management, retirement plan consulting and standalone financial planning. The firm’s planning services address retirement, investment, estate, charitable giving, education, and tax matters, along with debt management, insurance evaluation, and business financial analysis.

Portfolios are constructed using mutual funds, equities, bonds, ETFs, REITs, government securities, annuities and insurance products. To select those investments, Stonebridge relies on fundamental analysis, which involves examining a company’s financial details and overall business quality to decide if an investment is a good value. The firm primarily uses long-term trading, with some short-term trading and options strategies. 

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The advisory staff at Grand Wealth Management features Certified Financial Planners™ (CFP®), an accredited investment fiduciary (AIF) and a certified public accountant/personal financial specialist (PFS).

This fee-only firm also has the highest account minimum on this list. Grand Wealth Management's services generally call for $2 million in investable assets to open an account. Likely because of this fact, its advisors manage around double the number of high-net-worth individuals as their non-high-net-worth counterparts. The firm’s typical clients are individuals and their families, including professionals, executives, business owners and retirees.

Founded in 2004, Grand Wealth Management believes that the comprehensive management of your wealth is the best way to help you achieve your financial goals. The firm offers the following services:

• Investment management
• Estate planning
• Retirement planning
• Risk management
• Education funding
• Charitable planning
• Tax planning
• Succession planning

Grand Wealth Management says it bases its investment strategy solely on objective facts determined through studies on topics like efficient markets, value vs. growth stocks, small-cap stocks vs. large-cap stocks, as well as passive vs. active strategies. The firm's philosophy is guided by five principles:

• "Markets are efficient"
• "Structure determines performance"
• "Risk and return are related"
• "Diversification is essential"
• "Costs and taxes matter"

As a result, the firm relies on a more passive style of investing, allocating client assets to a mix of passive and indexed funds. Grand Wealth avoids recommending individual securities and actively managed funds, and instead typically recommends low-cost institutional asset class funds offered by Dimensional Fund Advisors, Vanguard and other low-cost companies. 

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Hill Island Financial, which first opened for business in 2021, wraps up our list of the top financial advisors in Grand Rapids. The firm's clients include individuals, high-net-worth individuals, pension and profit-sharing plans, charities, corporations and other businesses. 

As a fee-based practice, Hill Island advisors may earn commissions from selling insurance products, in addition to the fees that advisory clients pay. While this creates a conflict of interest, becauase advisors have a financial incentive to recommend insurance to their advisory clients, the firm has a fiduciary duty to always act in the client's best interest. 

The firm's advisors hold several different financial certifications, including the Certified Financial Planner™ (CFP®), chartered retirement planning counselor (CRPC), chartered life underwriter (CLU) and accredited portfolio management advisor (APMA) desigations. 

There is no account minimum, but clients pay asset-based fees or planning fees depending on the service. Those services include investment management, financial planning and retirement plan consulting. The firm helps clients with retirement and education planning, savings strategies, insurance needs and charitable giving. 

Portfolios are generally built with ETFs and mutual funds, though individual stocks, bonds and other products may also be used. The firm emphasizes long-term investment strategies supported by fundamental and technical analysis but may make shorter-term adjustments when needed.