Top Financial Advisors in San Francisco, CA

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Jordan Park Group, the top-rated financial advisory firm in San Francisco, is a multi-family office that has billions in assets under management (AUM) and nearly 100 advisors on staff. The firm's services center on investment management, which it provides through separate accounts and the access vehicles that it manages. 

The firm generally works with clients who have more than $100 million in investable assets. However, it reserves the right to accept clients with less. As such, it primarily works with high-net-worth individuals and families and their related trusts and estates. Other clients include charitable organizations, business entities and managed access vehicles, which are essentially used to aggregate client capital.

There is a performance-based fee associated with the access vehicles that the firm manages. While this could create a potential conflict of interest by incentivizing advisors to take more risks to generate higher returns, the firm is a fiduciary and must act in its best interests as a client. The firm does not earn fees or commissions associated with selling financial products.

Established in 2017, Jordan Park Group is owned by its CEO and president, Frank Ghali. Jordan Park also provides family office services, which include the following financial planning services:

• Cash flow analysis and reporting
• Budgeting and forecasting
• Tax and insurance analysis
• Charitable and estate gift planning

Jordan Park Group provides its clients with discretionary investment management services through both separate accounts and its access vehicles. Investments may include equities, fixed income, private equity, real estate and alternatives. The firm integrates tax considerations, market dynamics and ESG or impact preferences while relying on a structured due diligence and approval process led by its investment team.

Jordan Park Group works with each of its clients to devise an investment policy statement that outlines his or her constraints and objectives. The firm's investment process is led by its chief investment officer and carried out by the firm's investment team.

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Perigon Wealth Management, a fee-based advisory firm, primarily advises individuals and high-net-worth individuals but also works with pensions, profit-sharing plans, as well as corporations. The firm does not have a minimum account size requirement. 

Founded in 2004, the firm offers personalized wealth management services, including financial planning, investment management and retirement plan advisory services. Perigon also provides access to independent managers, sub-advisors and digital asset platforms, and supports services like concierge consulting and participant account management.

Perigon's expansive team of advisors includes more than 30 Certified Financial Planners™ (CFPs®), 10 chartered financial analysts (CFAs), as well as advisors who hold the certified divorce financial analyst (CDFA), accredited investment fiduciary (AIF), certified public accountant (CPA) and retirement income certified professional (RICP) designations.

Because some Perigon advisors earn commissions for selling insurance or third-party financial products, the firm is considered fee-based. Despite the potential conflict of interest that commission-based compensation can create, Perigon is a fiduciary and must act in its client's best interests. 

Like other financial advisor firms, Perigon works with clients to understand their investment goals, risk tolerance and financial situation. Based on those factors, the firm will either use an independent manager to manage portions of a client's portfolio or place their assets in one of Perigon's model portfolios.  

Perigon typically assumes a long-term investment approach, but advisors may sell or reallocate positions that have been held for under a year. Advisors may allocate a client's assets to mutual funds, ETFs, individual stocks and bonds or options contracts, depending on an individual client's needs. Core strategies include blue-chip equities, fixed income and passive multi-factor models, while non-core offerings manage concentrated stock positions.

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Parallel Advisors is a fee-only firm providing an array of advisory services to individuals, high-net-worth individuals, pension and profit plans, business entities, trusts, estates and charitable organizations. 

The firm’s fee-only structure means that it’s only compensated for the advisory services it provides and not for the commissioned products it sells. Parallel Advisors’ main fees include asset-based fees, hourly fees and fixed fees.

Its advisors hold a range of certifications, including the Certified Financial Planner™ (CFP®), chartered financial analyst (CFA), chartered financial consultant (ChFC), certified public accountant (CPA) and certified private wealth advisor (CPWA) designations.

The firm does not have a set account minimum but charges a minimum annual fee of $3,000. As for services, Parallel Advisors provides portfolio management, financial planning, retirement plan consulting and tax preparation services. Additional offerings include portfolio monitoring and advice on private investments.

Parallel Advisors primarily employs long- and short-term investment strategies, using fundamental, technical and cyclical methods of analysis. Portfolios are diversified across mutual funds, ETFs, fixed income, and, when appropriate, private and interval funds or independent managers. The firm avoids digital assets unless specifically authorized and adjusts strategies based on each client’s objectives, risk tolerance and liquidity needs.

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Baker Street Advisors caters to high-net-worth investors. The firm, which has a $5 million account minimum, also provides services to high-net-worth individuals' associated trusts and estates, pension and profit-sharing plans and other legal entities. Under certain circumstances, the firm may waive the aforementioned minimum requirement.

The fee-only firm has been in business since 2003, offering clients customized portfolio management, financial planning, estate and trust services, risk management and philanthropic guidance. Each client’s financial plan is tailored based on a comprehensive analysis of their unique needs, objectives and financial situation.

Baker Street Advisors builds client portfolios primarily using mutual funds, ETFs, private investments and third-party investment managers. They focus on strategic asset allocation aligned with clients' goals and risk tolerance. Their selection process emphasizes due diligence, and they generally avoid recommending direct purchases of individual securities. Baker Street does not engage in market timing but may suggest increased cash allocations when appropriate.

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Seven Post Investment Office LP has one of the highest account minimums on this list. To be a client, you’ll need a minimum portfolio value of at least $50 million. Moreover, the firm says that it “generally seeks” to advise clients who have $100 million or more in investable assets.

As the firm’s account minimum makes abundantly clear, the firm principally serves clients with significant assets. The firm's clients include high-net-worth individuals, families, endowments, foundations and other institutions. Seven Post is a fee-only firm, which means that it does not accept commissions for selling or recommending certain products.

Founded in 2011, Seven Post Investment Office manages global, multi-asset portfolios and private investments, offering individualized strategies that address liquidity, cash flow, tax considerations and risk preferences.

The firm constructs its portfolios based on the investment objectives and constraints that its clients lay out in introductory and ongoing conversations. Typically, the firm will invest its client's assets in both passive indices through exchange-traded funds (ETFs) and active strategies. 

"Seven Post has developed a framework for identifying potential investment risks and opportunities across various global investment classes," the firm states in its Form ADV. Its analysis of investments is often based on fundamental factors and asset valuation. 

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Robertson Stephens is a fee-based firm that offers the financial services of investment management, pension consulting, estate planning, insurance planning, retirement planning, tax planning and financial education. The services are offered to individuals, high-net-worth individuals, trusts, estates, family offices, charitable organizations, pension and profit-sharing plans and other legal entities. There is no set minimum initial investment size. 

As a fee-based firm, there is a potential conflict of interest as the advisors can earn commissions for the sale of certain securities. However, the firm is bound to a fiduciary duty that requires them to put the needs of the client first. 

Founded in 2017, the firm is based in San Francisco but has offices across 13 states. Advisors across these various offices hold a variety of certifications, including the Certified Financial Planner™ (CFP®), chartered financial analyst (CFA) and certified publi accountant (CPA) designations. 

The firm develops, recommends and implements investment strategies for its clients in accordance with each client’s individual investment profile. The firm uses model portfolios with varying risk levels, conducts due diligence on external managers, and may incorporate alternative investments like hedge funds and private equity. While ESG factors are not central to their approach, they may be considered at client request.

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Laird Norton Wetherby Wealth Management—which does business simply as "LNW"—a fee-only firm that primarily serves high-net-worth individuals. The firm institutes a general minimum investment of $10 million, although it serves some families with $1 million in investable assets. 

LNW has an impressive array of expertise on its team. The firm has 11 chartered financial analysts (CFAs), 37 Certified Financial Planners™ (CFPs®), two chartered alternative investment analysts (CAIAs), three certified private wealth advisors (CPWAs), six certified public accountants (CPAs), two certified divorce financial analysts (CDFAs) and other accredited professionals. 

LNW was founded in 1990 by Debra Wetherby. Today, it focuses on portfolio management and wealth planning—services that it customizes to individual client needs and objectives. It advises its clients on a wide range of topics, including retirement, education and philanthropy planning. LNW can also coordinate with clients' external advisors on tax, legal and insurance matters.

LNW builds globally diversified, tax-aware portfolios based on each client’s financial goals and risk tolerance. Their strategies use a mix of mutual funds, ETFs, private investments and separate accounts. LNW employs strategic asset allocation with occasional tactical adjustments, and incorporates alternative assets and impact investing when appropriate. They emphasize rigorous due diligence and may use a core-satellite or active management approach.

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Osterweis Capital Management is a fee-only firm that primarily works with high-net-worth individuals, although it can also provide advisory services to trusts, institutions, mutual funds, and individual investors who don't have a high net worth. The firm's account minimum requirement varies by account type, ranging from $5 million for core equity, emerging growth and balanced portfolios up to $250 million for strategic income portfolios.

The firm's team includes chartered financial analysts (CFAs) and a certified financial planner (CFP). Though certain employees are also representatives of the registered broker-dealer Quasar Distributors, LLC, they do not earn sales commissions. Employees are compensated entirely by the firm, mitigating potential conflicts of interest. The firm typically charges clients a management fee based on a percentage of assets under management (AUM).

Founded in 1983, Osterweis Capital Management's primary offering is investment advisory services. However, the firm often incorporates wealth management support like financial planning and custom portfolio advice tailored to each client’s financial situation and goals. Their services do not include legal, tax or insurance services.

Osterweis Capital Management offers four different investment strategies, each of which uses equity securities and/or fixed-income securities.

• Core Equity: Targets high-quality growth companies with durable competitive advantages and capable management. The strategy emphasizes buying these companies at reasonable valuations, aiming for long-term capital appreciation while managing downside risk.
• Small Cap Growth: Focuses on identifying early-stage, high-growth small companies with strong revenue trends, expanding margins, and competitive positioning. Uses a proprietary "Anchor Point" methodology to evaluate long-term earnings potential and build a concentrated portfolio.
• Strategic Income: Uses a flexible, opportunistic approach to generate income through a broad mix of securities, including high yield and investment-grade debt, convertibles, preferred equity, and dividend-paying stocks. Combines macroeconomic outlook with company-level analysis to manage risk and optimize returns.
• Balanced: Combines equity and fixed income components from the above strategies into customized portfolios based on individual client objectives. The strategy is often geared toward income generation and capital preservation, with asset allocation tailored to the client’s risk profile.

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Osborne Partners is a fee-only firm that primarily works with high-net-worth individuals and individuals below the high-net-worth threshold. It also serves larger institutional clients like charities, corporations and at least one pooled investment vehicle. The firm imposes a $1 million account minimum. 

Services include customized portfolio management based on client-specific investment policy guidelines, financial planning, estate planning through Wealth.com and management of 401(k) accounts. The firm also serves as a sub-adviser and manages a private hedge fund for qualified investors.

The Osborne Partners team includes Certified Financial Planners™ (CFPs®) and chartered financial analysts (CFAs), as well as advisors who hold the chartered financial consultant (ChFC) and certified investment management analyst (CIMA) designations. 

The firm adheres to an actively managed, multi-asset class investment approach designed to balance growth and risk. Portfolios may include domestic and foreign equities, fixed income, real estate, natural resources, alternative investments and cash. The firm emphasizes downside risk management, long-term performance and global diversification tailored to each client's goals and risk tolerance.

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BakerAvenue is the final firm on our list of the top-rated financial advisors in San Francisco. This fee-only practice has a $1 million account size requirement, although this is negotiable. The majority of clients are high-net-worth individuals and individuals below the high-net-worth mark. BakerAvenue also serves a handful of charitable organizations. 

While the firm is headquarterd in San Francisco, it has offices in New York, Dallas, Houston, Seattle and Naples, Florida. The team of advisors holds the Certified Financial Planner™ (CFP®), chartered financial analyst (CFA) and enrolled agent (EA) designations.  

BakerAvenue offers both discretionary and non-discretionary portfolio management services tailored to individual client needs, as well as comprehensive wealth planning. Their services include strategies such as equity, fixed income and impact investing, along with tax and estate planning, risk management, retirement planning and family office services. Financial planning may also be provided on a standalone basis for an additional fee.

BakerAvenue uses a variety of investment strategies focused on long-term growth and risk management. Their approach includes tactical allocations across equities, fixed income, ETFs and alternative investments. Strategies like Dynamic Core and Blue Chip aim to adapt to market conditions, while specialized offerings such as Impact and Concentrated Stock Management focus on values-based investing and complex holdings.